Offering comfort is another little thing that makes a difference. Staying tuned in allows you to know when your clients or referral sources are in pain. Offer comfort in words, letters, cards or flowers. If they’ve lost a loved one, comfort them in person if you can. If they’re going through a tough time, let them know you care.
The importance of giving comfort did not resound with me as profoundly as it does now until my dad died. Felix Arceneaux touched the lives of many, many people. We are a close family, and his loss caused severe grief for my mother, me, my sisters and our extended family. The expressions of comfort at his visitation and his memorial service, and the letters and notes of comfort, lifted our spirits and let us know that people cared about us. We remember and cherish those expressions to this day, over eight years later.