Keith Ferrazzi, in his book Never Eat Alone, makes the point that a very effective way to build relationships is to help our friends. Helping them make connections with others that could help them personally or their business, lets them know that we really care. Help can also come in the form of recommendations and referrals. The help doesn’t have to be in the professional realm. It’s just a matter of applying what you know or skills you have to a need your friend has.
Don’t forget your friends’ families, especially their children. When you help someone’s child, you touch the parent in a very special way. Parents are unlikely to forget when you assist their child getting into a program, or taking them under your wing, or rescuing them from a delicate situation.