One of the points that I make frequently when discussing business development is that everyone can do it. That’s because doing small things consistently and with discipline produces success. This series will focus on small things that every person can do to build relationships, and, therefore, build business.
Because we’re in the run up to the Super Bowl, let’s start with a sports analogy. To win the game, you have to be in the game. If you don’t play, you’ll never win.

I recall a joke about a man who prayed every day to win the lottery, and each week he was disappointed by not winning. Finally, in exasperation, he asked God why He had not answered his consistent prayer. “Buy a ticket,” came the James Earl Jones voice from the clouds.

How do you “buy a ticket” in the business development sense? First, you have to get out of your protective shell. Be a part of your community, or the industry you serve. Go when you’re invited and meet people. Build your circle of friends on Facebook, LinkedIn or Google+, or all three.

Get in the game.

Good hunting.