The Book
Selling ASAP: Art, Science, Agility, Performance
Selling ASAP: Art, Science, Agility, Performance is a “recipe book” for how to achieve your sales objectives by better anticipating prospects’ and clients’ wants and needs and by prescribing solutions that build value over time. Personal selling is experiencing a dramatic shift due to radically changing customer expectations. Customers want trusted advisors, not just product experts. They want value, not just performance. They want solutions, not just products.

Selling ASAP:
Art, Science, Agility, Performance
Blends the timely and timeless components of selling professionally in today’s rapidly changing business environment. The authors bridge sound academic research and solid business practices to create a unique sales book on how to build a successful business in sales and become a trusted advisor for your clients, which generates repeat customers and referrals.
We want to hear from you as you implement the ideas in this book.
Here’s to your success!
The Selling ASAP Team