Selling ASAP: Art, Science, Agility, Performance is a “recipe book” for how to achieve your sales objectives by better anticipating prospects’ and clients’ wants and needs and by prescribing solutions that build value over time. Personal selling is experiencing a dramatic shift due to radically changing customer expectations. Customers want trusted advisors, not just product experts. They want value, not just performance. They want solutions, not just products.
Lasting mutually beneficial customer relationships.
Become a trusted business adviser.
Provides practical tips backed by solid research.
Generate repeat customers and referrals.
“Your insights are, by far, the best I’ve ever studied.”
National Account Executive JB Hunt Transport
“The authors have done an outstanding job…”
The authors have done an outstanding job of convincing readers that one need not be a born sales person to succeed in sales but one can acquire sales skills through discipline and study. This is where the S (science) part of the title ASAP comes to life. The book is much more than preparing one for a career in sales, it is about preparing one for success in life. The book is full of life lessons such as building and maintaining relationships, good communication, respect and sensitivity, understanding diverse cultures and modus operandi, closing loops, follow through, persistence, listening, empathy, transparency, and integrity. After reading the book I have gained a new respect for successful sales persons. Quotations at the beginning of each chapter are timely and inspiring. I highly recommend ASAP for engineers to read.
N. K. Anand
Executive Associate Dean of Engineering
“If you do this, and apply what you learn, your bank account will thank you!”
CEO-Proud Son of Zig Ziglar
“…get a seat at the table where the decisions are made…”
Publisher, Selling Power and Founder & CEO of Personal Selling, Inc.
“The techniques in this book will better prepare you…”
General Russel Honore
“It is about time a book was written that comprehensively uncovers the secrets of professional selling in an innovative way.”
Jagdish N. Sheth, Ph.D
Charles H. Kellstadt Professor of Marketing at Emory University and Author of Clients for Life (Simon & Schuster)
“If you aspire to sales leadership, you should aspire to ASAP”
Howard P. Stevens
CEO and Chairman of Chally Group Worldwide
“This book belongs in the briefcase of every sales professional…”
Robert L. Jolles
Author, Customer Centered Selling, and Mental Agility ™ - The Path to Persuasion
“This makes his advice street-smart and credible.”
Speaker, Writer and Seminal Thinker on Sales and Marketing Issues
“…a clear road map for the serious professional…”
Executive Vice-President, Sales & Marketing, Insperity, Inc.
“The question is, are you prepared to risk what you know for what you might learn?”
Small business and entrepreneurship expert and host of the Small Business Advocate Show
“…want to reach the next level of sales productivity.”
Flanagan Training Group
“This book is a must read for any “serious” sales person.”
Dennis R. Maple
President of ARAMARK Education and ARAMARK Corporation
Selling ASAP: Art, Science, Agility, Performance blends the timely and timeless components of selling professionally in today’s rapidly changing business environment. The authors bridge sound academic research and solid business practices to create a unique sales book on how to build a successful business in sales and become a trusted advisor for your clients, which generates repeat customers and referrals.
Here’s to your success!
The Selling ASAP Team